Fashion and beauty PR agency Avant PR has been appointed by Mayfair & Fifth to handle the UK launch of Lazypants. The agency will be responsible for the brand’s national media and social media campaigns, alongside celebrity seeding. Offering a range of lounge pants in various styles, Lazypants will be available exclusively in the UK online at mayfairfifth.co.uk. Celebrity fans include Alessandra Ambrosio, Mila Kunis and Kourtney Kardashian.

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