January marks the launch of Max Factor’s Excess Volume Extreme Impact Mascara (£12.99). Initailly trialled in the UK by Max Factor make-up artist Mel Arter at the Felder Felder SS14 show, this is Max Factor’s first ever jet black gloss finish mascara with excessive volume. The mascara features two wands where step one builds volume while step two glosses over lashes to provide an intense jet-black lacquer top coat. Additionally, Max Factor is also launching Excess Intensity Longwear Eyeliner (£6.99) offering six vibrant eyeliner shades for long-lasting, high pigment colour. Its new Excess Intensity Longwear Eyeliners features long lasting, soft crayons which deliver highly pigmented, striking colour. Available from January 2014, the eyeliners come in six shades including Excessive Green, Excessive Aqua, Excessive Gold, Excessive Charcoal (Black), Excessive Silver, and Excessive Brown. With a self-sharpening mechanical pencil for extra control and precision, the eyeliners easily glide along the eye. Max Factor’s Excess Volume Extreme Impact Mascara and Excess Intensity Longwear Eyeliners are available in Boots and Superdrug from January 2014.

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