Marks & Spencer and Oxfam to open two-day pop-up charity store in Marble Arch store

 

Shwoppers can snap up designer bargains donated by Britain’s top contemporary style icons including Alexa Chung, Daisy Lowe, Jo Wood and Zandra Rhodes – as well as the best items shwopped at M&S from the public – at the two-day Marks & Spencer and Oxfam ‘Shwop Shop’ pop-up charity store. Running on the 24th and 25th January at the flagship M&S Marble Arch store, the celebrity shop will be staffed by a host of famous faces including Shwopping guru Joanna Lumley. 

 

M&S and Oxfam’s Shwopping collaboration urges shoppers to donate – or ‘shwop’ – an unwanted item of clothing that will go on to be re-sold, re-used or recycled by Oxfam, cutting waste while raising much-needed funds for the charity. All money raised by the shop will be used to support Oxfam’s projects around the world working to alleviate poverty.

 

Dozens of famous faces including model and artist Tali Lennox, TV presenter Caroline Flack, model Erin O’Connor, Downton Abbey star Joanne Froggatt, singer Ellie Goulding, Radio 1 star Gemma Cairney and Style Bubble blogger Susie Lau have already donated items ranging from evening dresses to red carpet frocks to designer denims.

 

There will also be a chance for shoppers to own a piece of fashion history as M&S is offering a unique collection of coveted vintage items charting the story of the retailer from the launch of its first-ever St. Michael collection in 1928 to the present day.

 

The Shwop Shop is open from 9:00 until 21:00 on Thursday 24th and Friday 25th January 2013.

Ground Floor, Marks & Spencer, 458 Oxford Street. London. W1C 1AP