Latest
Popular
Marie Claire UK awarded highest level of the Oceanic Standard for sustainability efforts at events
Marie Claire UK has announced that it is the first in the UK to be awarded the Ocean Champion badge by the Oceanic Global Foundation, the highest level of The Oceanic Standard (TOS). The badge honours efforts by Marie Claire to bring sustainability to the forefront of the conversation in the fashion and beauty industry at the launch event for its 2019 Conscious Living campaign #startsomewhere.
To ensure the event operated with a minimal environmental footprint, Marie Claire partnered with the Oceanic Global Foundation to implement practices outlined in the NGO’s sustainability verification system, The Oceanic Standard. In addition to the “zero waste to landfill” philosophy of event venue Claridge’s Hotel, Marie Claire eliminated single-use plastics, such as laminated gift bags, vinyl branding and synthetic flowers, by using creative alternatives. These included tote bags made from certified cotton; calligraphy branding that was then cleaned with eco-friendly and non-toxic cleaning products; and a living plant wall, from which guests could take home air plants, foliage and succulents in compostable pots.
