January marks the launch of a new plus size collection by MANGO. Available in sizes 12 to 24, Violeta by MANGO offers a trend-led collection of clothing and accessories targeted at a young market. Coinciding with the launch of its spring / summer 2014 campaign in January, the collection will initially comprise 400 models, to which new garments will be added in order to offer new products every month. The expansion plans for Violeta by MANGO will begin in MANGO’s seven largest markets including: France, Germany, Italy, Netherlands, Turkey, Russia and Spain, with the first stores to open in Spain. The collection will also be available at online stores in Europe, Turkey and Russia. 50 retail outlets are forecast during the first half of the year, with another 50 to be added in the second half. The target is to end 2014 with 100 stores in premises measuring approximately 350 m2. Consequently, the collection will be displayed in shared stores alongside the remaining lines, and in standalone stores. The garments in the new Violeta by MANGO collection will go on sale at online stores on January 15 and will be available at selected stores from January 17.

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