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Beauty brand MAKE UP FOR EVER launches in the UK and appoints PR agency
Spring sees the launch of beauty brand MAKE UP FOR EVER in the UK. Part of the LVMH group, this multifaceted professional brand has been created by Dany Sanz in 1984 with the aim of forming new make-up artists and answering their needs. Used backstage on movie sets, photo shoots, and the Make Up For Ever academies all around the world, the brand uses high-tech formulas to offer a range of cosmetics as well as brushes and accessories. MAKE UP FOR EVER launches in Debenhams and online at debenhams.com in spring 2015. Beauty PR agency Wizard Publicity has been appointed to handle its UK launch and on-going communication.
