MADE and Livingetc announce collaboration
Online design brand MADE.com has joined forces with modern homes magazine, Livingetc, to create eight capsule furniture collections over the next two years. The partnership will see furniture designed by MADE’s in-house design studio with influence from the Livingetc experts, who will devise the theme for each collection. MADE.com’s lean business model not only creates savings for the customer, but also saves time. The first Livingetc collection went from initial sketch to production in just six months and is now available via MADE.com. The collections will be available across all of MADE’s European territories. The first collection is for the living room and features luxury materials made accessible including hide, marble and velvet, with prices ranging between £28 for a cushion and £999 for a three-seater sofa. The neutral palette is brought to life with injections of on-trend copper and classic emerald green. The commercial partnership will also see promotion within the Livingetc magazine, website and social platforms.
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