Lynx has announced the launch of its expansive new range of premium grooming products, including a category-defining Daily Fragrance that is set to democratise fine fragrances. The range includes three product collections; Signature, Urban and Adrenaline, each of which contain new hairstyling and anti-perspirant products alongside the unique Daily Fragrances. Each collection represents a distinctive characteristic to allow men to achieve different scents, looks and finishes; Signature for a sophisticated and refined look, Urban for an expressive edge and Adrenaline for a burst of freshness and energy. To create its new Daily Fragrances, Lynx partnered with one of the world’s leading fragrance designers, Ann Gottlieb, and two fragrance houses collectively responsible for creating iconic fragrances for fine fragrance brands including Tom Ford, Marc Jacobs and Calvin Klein. The range comprises Lynx Signature Daily Fragrance (£5.99), Lynx Urban Daily Fragrance (£5.99), Lynx Adrenaline Daily Fragrance (£5.99), Lynx Signature Anti Marks Protection Anti-Perspirant (£3.29), Lynx Urban Advanced Protection Anti-Perspirant (£3.29), Lynx Adrenaline Charge Up Protection (£3.29), Lynx Urban Messy Look Matt Gel (£4.29), Lynx Signature Clean Cut Look Definition Wax (£4.29), Lynx Natural Look Flexible Cream Control (£4.29), Lynx Adrenaline Spiked Up Look Super Hold Cream Gel (£4.29), Lynx Natural Look Styling Clay (£4.29) and Lynx Urban Messy Look Flexible Paste (£4.29). The range is available in store now as Lynx readies a radical and progressive new campaign – Find Your Magic.

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