Australian premium men’s skincare brand Lqd has announced its UK launch, sponsoring London Fashion Week Men’s. Established in 2012, Lqd is a collection of skincare solutions, designed specifically by men for mankind. The Lqd range is targeted towards men who care about their appearance, with products that address common skincare concerns, such as dryness, redness, breakouts, and ageing. Products are designed with the purest grade active ingredients to show results fast, using the best of science and nature. Every product in the Lqd range is also safety tested, registered and complies with the principles of EWG.org and are tested on humans, not on animals. Available exclusively at Harrods and online.

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