Home shopping retailer JD Williams has signed TV presenter, Lorraine Kelly as its brand ambassador. She begins her role as the brand relaunches in July for the autumn season. From spring next year she will also launch of her own debut fashion collection, targeted at women over 50. Lorraine’s partnership will lead the brand’s complete re-launch for the autumn season which will cover everything from a new fresh and fashionable product range to more contemporary and inspirational presentation, online and in paper. The partnership will be supported by a TV advertising campaign, starring Lorraine, in September. Lorraine for JD Williams will launch in July, with a personalised seasonal edit, available at JDWilliams.co.uk and through the retailer’s catalogue. Lorraine for JD Williams will be available in sizes 10-32, with prices ranging from £20 for a jewelled jersey top to £150 for an embellished party dress. In addition to modelling and designing her own fashion collection, Lorraine will be providing JD Williams’ customers with regular tips and fashion advice through social media, and other communication channels throughout the year.

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