The British Fashion Council (BFC) has announced that at the 15th edition of London Fashion Week Men’s (LFWM) at the Truman Brewery hub, all shows within the BFC Show Space will be live streamed on the official London Fashion Week Instagram channel. The campaign will share exciting content from London in Milan through a digital installation at the LONDON show ROOMS, before moving on to Paris. This will be followed by Shanghai and Seoul, whose future activations will be announced in the coming months.

In London this season, notably, WALES BONNER is back on the LFWM schedule with other show highlights which include Martine Rose, nominated in the British Designer of the Year Menswear & Urban Luxe categories at The Fashion Awards 2019, Charles Jeffrey LOVERBOY, BFC/Vogue Designer Fashion Fund Nominee and NEWGEN recipient, Bethany Williams, winner of British Emerging Talent Menswear at The Fashion Awards 2019 and shortlisted for the 2019 LVMH Prize, Edward Crutchley, winner of the 2019 International Woolmark Prize and shortlisted for BFC/GQ Designer Menswear Fund. NEWGEN recipients include ART SCHOOL, Nicholas Daley, paria /FARZANEH, Per Götesson & Stefan Cooke. Ahluwhalia Studio and Bianca Saunders will both host presentations in the DiscoveryLAB on Sunday. Further highlights and events in London include BFC and Alexander James Present: One More Slope, a creative installation in collaboration with British emerging artist Alexander James in partnership with BFC NEW WAVE: Creatives talent on Monday 6th January, highlighting the relationship between the creative industries by celebrating not only fashion designers, but also the broader creative community who all play a vital role in our industry’s culture and reputation. For the duration of LFWM, A-COLD-WALL* will further host a creative experience as part of the official schedule. British tailoring and heritage Savile Row brands Huntsman and Hackett will also host presentations. Huntsman will showcase their archives alongside a new Bespoke Tweed Service and RTW capsule collection over the duration of LFWM, while Hackett will further host a presentation on Monday in their newly opened store on Savile Row. Returning this season is also the DiscoveryLAB, a creative space hosting exclusive experiences combining the worlds of fashion, tech, art and performance located at the Truman Brewery.

www.britishfashioncouncil.co.uk
@BFC