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London College of Fashion collaborates with EDITD
London College of Fashion (LCF) students from across the MA Business and Management programmes have been invited to work with global retail data as captured and analysed by EDITD. EDITD reveal trends to retailers worldwide and LCF students will be given time delayed access to their exclusive data as the first institution to use the company’s new education product. On January 13, co-founder Julia Fowler and Senior Fashion and Retail Market Analyst, Katie Smith, spoke to students about what their data can do for fashion retail, and invited students to use their product to develop industry led research. Karinna Nobbs, Senior Lecturer in Fashion Branding and Retail Strategy, said that the academic team in the Graduate School were “delighted” to be given exclusive access to the software, adding: “For LCF to collaborate with innovative fashion tech companies like EDITD enhances the way we teach subjects like buying, merchandising and digital marketing communication and ultimately improves the employability of our graduates.” EDITD will offer a prize to the student whose thesis best utilises their cutting edge data.
