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Little Shilpa
Felicities handles Little Shilpa account
Felicities has been appointed by Little Shilpa to handle PR activity with immediate effect. Little Shilpa, the eponymous label of Shilpa Chavan, offers handcrafted, wearable headpieces, accessories and jewellery drawing inspiration from travels, interaction with various cultures, local influences and observations. Each collection takes a vintage thought and transcends it into a modern product through the usage of varied raw materials. Defying categorisation, the Little Shilpa brand is an exotic blend of East meets West with everything in between mixed in for good measure. India itself is a strong source of inspiration both in terms of vivid colour and exaggerated adornment and in ‘found’ objects that Shilpa may spot abandoned in the street – these can include toys, odd flip flops and old packaging. The juxtaposition between old India and its recent modernisation is boldly highlighted.
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