Little Red PR has been appointed to handle For Good Causes, a UK-based fin-tech company, which is set to transform the way consumers and retailers donate to charity. The For Good Causes platform enables consumers to support a cause they love without spending a penny by converting their loyalty points and rewards into a digital monetary donation to a charity of their choice. With over £7 billion worth of unused rewards in the UK and 94% of consumers regularly earning new value from hundreds of brands For Good Causes is creating a brand new currency for giving. It is the world’s first charitable ecosystem designed to unite hundreds of brands with more than 17,000 charities, enabling millions of consumers to support causes that are close to their heart. Little Red will run an initial four month launch project to secure national press coverage and raise brand awareness of For Good Causes, alongside managing their UK press office.

www.forgoodcauses.org