Little Mix has announced the launch of their debut cosmetics brand LMX, developed in collaboration with leading beauty industry innovators, SLG. Perrie, Leigh-Anne, Jade & Jesy have channelled everything they know and love about cosmetics and beauty into their brand, creating a sophisticated collection with meticulous consideration paid to every shade selection, formulation texture and look in the range. LMX products are designed to empower and are created for confidence and self-expression.

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