New fine jewellery label Lily Gabriella appoints MSLGROUP 

 

Lily Gabriella fine jewellery has appointed MSLGROUP to support the launch of the brand in the UK. Lily Gabriella is a fine jewellery destination offering statement pieces with a contemporary edge. Exquisitely hand finished by master craftsmen using traditional methods, the jewels comprise gems and precious metals sourced from the world’s finest gemstone centres and gold deposits. The agency’s remit includes leading the outreach to press as well as engaging in partnerships with retailers and supporting a programme of loans to VIPs for red carpet events. Three collections will debut in the UK this autumn.