Lifestyle website DrinkUp.London launches
The team behind London’s three internationally-renowned drinks events – London Cocktail Week, London Wine Week and London Beer Week unveil their brand new project, DrinkUp.London. DrinkUp.London is bringing the festivals’ ethos, offers, promotions and exclusive drinks events every day of the year, and is an image-led website featuring the very best of London nightlife, curated by those in the industry. DrinkUp.London features every bar that participates in the three week-long festivals. These venues are specifically cherry-picked throughout the year for their drinks offering and overall excellence, with the team having searched for the three most informative independent reviews for each of the 450 bars listed. Each of the 450 bars also features a Where To Drink Before and After recommendation – created entirely without algorithms, instead hand chosen by the team based on their in-depth knowledge of each venue; its drinks list, its bar team and its general vibe. DrinkUp.London is also a one-stop ticket shop for drinks events within the capital, and a chance for the team to tap-up their long-standing contacts within the industry, opening up their address books and passing on their invitations to some of the most exclusive and inventive drinks events in London. Alongside the website, the brand new DrinkUpLDN app launches in partnership with Publicity. The app features live-time check-ins at all 450 venues listed, enabling guests to search table availability and the bar’s current atmosphere, or seek out special offers or promotions before starting their journey. DrinkUp.London is an affiliate of London & Partners, tied in to the Mayor’s office and is working alongside them to close the gap between tourism and hospitality, promoting better drinking to both visitors as well as Londoners.