Lifestyle retailer pam pam has announced the launch of its first women’s only sneaker store in the UK.  Located in Bethnal Green, the store features 10 footwear brands including top tier selections from Adidas, Reebok, Saucony and New Balance. The contemporary space also houses accessories and clothing including Australian brand Vanishing Elephant, Edwin, Carhartt WIP, Bethnals and Penfield – as well as a jewellery and lifestyle offering with designers such as Han Kjobenhavn and Hannah De Bruyn. Divided into three carefully curated rooms, pam pam provides a retail space that is accessible to women of all ages and backgrounds. Founded by Bethany Heggarty and Rio Holland, the store will also host yoga classes, workshops, music sessions and culture focused events. There will also be further plans to host women’s running and cycling groups. pam pam’s online store launches in March with a press launch scheduled this month – see Fashion and Beauty Insight Events.

www.pampamlondon.com
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