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Lewis Hamilton launches exclusive eyewear collection with Police
The six-time Formula One World Champion-come-fashion-scene-regular, Lewis Hamilton has launched an exclusive eyewear collection with Police. The collection has been launched with a campaign that shows a series of gritty, urban shots captured in London’s rooftops, wearing a variation of styles which he designed for the Italian eyewear experts. Rankin captured these shots, as well as bringing the campaign to life with a 30 second video, which sees Hamilton exploring the industrial scenery accompanied by a thumping beat and dynamic editing, capturing his fighting spirit and arduous journey to the top.