Hammerson has announced the signing of global denim and clothing brand Levi’s at Bullring, Birmingham’s iconic retail destination. The new 3,200 sq ft store, located adjacent to H&M and designed by Levi’s in-house team, will open this November. Since inventing the blue jean over 140 years ago, Levi’s has been at the forefront of innovation in the casual and work attire industries, and it now sells its products in over 110 countries. With forward-thinking approaches to responsible production and design, Levi’s has also transformed its manufacturing process in recent years, and now uses far less water in its manufacturing than traditional operators. The new store will stock all of Levi’s iconic products, including the Original 501 jeans, and a full range of sweaters, t-shirts, and outerwear. It will sell clothing for men and women, and will also include a personalisation service at the Levi’s Tailor Shop.

www.levi.com