Lee®, the iconic worldwide apparel brand that is part of Kontoor Brands, a global lifestyle apparel company, today announced that VMLY&R will serve as the brand’s lead creative agency of record. The new relationship further amplifies Lee’s commitment to accelerating the brand’s global growth by sharpening its focus on connecting with consumers through new and innovative brand experiences and must-have clothing made for life’s opportunities. VMLY&R will immediately work alongside Lee to build on the brand’s rich 130-year history as a denim icon, and strengthen its lifestyle and fashion positioning.

uk.lee.com