Lacoste has named Novak Djokovic as style ambassador. Lacoste has developed an eponymous clothing line for Novak to be worn on the court. His relaxed elegance and inventiveness match the French brand’s DNA and its sports-inspired creations. The outfits have been specially designed to kit him out during the Grand Slam’s tournaments as well as dress him for the other tournaments of the season. During the 2017 French Open, Novak Djokovic will make his entrance on the Parisian clay courts, displaying the Crocodile of his new Lacoste outfits. The Novak Djokovic collection is a line of performance products that fuse functionality with style. As the new face of the brand, Novak Djokovic is at the heart of the print campaign shot by photographer Jacob Sutton. The visuals combine 1930s black and white with the present-day collections’ colours.

www.lacoste.co.uk
@LACOSTE_UK