The Proactiv Company owned skincare brand Proactiv+ has appointed Label PR to manage all UK influencer outreach, press and publicity, as well as appointing the agency’s social media division to handle all social channels for the brand. The Proactiv Company is a joint venture between Nestlé Skin Health S.A., a brand focused on science-based solutions for skin health, and Guthy-Renker LLC, a direct marketing company. It unites Nestlé Skin Health’s science-based innovation and expertise in skin health with Guthy-Renker’s consumer insights and digital expertise under the Proactiv brand, the world’s leading non-prescription acne brand. In addition to the vast digital brief including developing an influencer community of Proactiv+ advocates, Label PR will handle Proactiv+’s national press office, covering product placement, news generation, celebrity seeding, product launches and events. Proactiv+ is a three-step system that targets breakouts to clear skin of spots and pimples and keep it clear. Previous brand ambassadors include, Jorgie Porter, Olivia Munn and Julianne Hough as well as past faces such as Justin Bieber, Katy Perry and Maroon 5’s Adam Levine. The brand is available online as well as Boots stores nationwide. A 30-day supply of the core three-step systems starts from £19.99 plus delivery. Label PR has been tasked with publicising the brand’s entire product range of skin care, accessories and concealers.

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