Live!, a fitness and fashion lifestyle brand from Brazil, has appointed Label PR to handle all press and publicity in the UK. Briefed to launch the brand in the UK for the first time, drive footfall to Live!’s pop-up store in the capital and blogger outreach. Live! is known in the Americas for their high quality fashion and fitness wear. The product range for fitness includes performance apparel for activities including running, tennis, dance and yoga, alongside fashion items such as jackets, dresses and separates. The brand currently has 12 stores in the Americas including key cities such as São Paulo and Miami.

liveclothing.uk
www.labelpr.co.uk
@Label_live