January sees label.m roll out Curl Define as a full line up. Key to the launch is the fact that best sellers and cult classics Curl Cream and Souffle have transitioned into this range also. Following on from the highly successful launch of Anti-Frizz – the collection has been extended to include FOUR key high performance products, all of which are formulated to retain the integrity of curls and waves with an injection of natural bounce, shine, zero-frizz and shape control without compromising on volume. The label.m ethos is that ‘not all curls are created equal’, that ‘curls just want to have fun’ and are totally spontaneous! So the launch of LABEL.M CURL DEFINE – embraces the beauty of ‘natural born curls’, whilst taking into account the variation diverse hair textures globally. The full range includes Curl Define Foam (£17.95), Curl Define Shine Top Coat (£16.50), Curl Define Cream (£17.95) and Curl Define Souffle (£15.75). Available from 3 January.

www.labelm.com