Haircare brand label.m has announced the launch of its new Cool Blonde range. The Cool Blonde Shampoo (£14.95) and Conditioner (£17.95) is a colour-toning, duo-led regime that defines a healthier way to eliminate brassy/yellow undertones on blonde, silver and grey hair with the exclusive infusion known as Violet Botanical Complex. Delivering tonal-corrective care with equal measures of nutritional benefits, this is all about the combined ‘Power-of-Three’, purple super-food ingredients: blueberries, purple potato and purple carrots. These natural wonders work together by depositing violet-intensifying pigments to support overall fibre strength and collagen for optimised resistance. Available 1 March.

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