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Kypwell appoints Mercer Keeble
Boutique PR agency Mercer Keeble has announced their appointment by Cypriot wellbeing and spa brand Kypwell. MKPR will be handling the day-today UK and international press office for the business as well as provide interviews with the co-founders. Founded by Elena Elraie and Inna Orlova, the brand name Kypwell is derived from ‘Kypros (Cyprus) Wellbeing’ “keepwell”. The brand’s approach to wellbeing is entirely holistic and is inspired by the founders’ common love for the calm lifestyle, diverse nature and Mediterranean values of Cyprus.