Klarna has announced the launch of its first UK immersive pop-up. Having transformed how consumers see ‘payments’, Klarna the Pay later company has turned its sights on the high street. It aims to show retailers how building a positive ‘play-area’ for buyers can inject new life into bricks and mortar outlets. At the same time, it wants to create new opportunities for pure-play digital brands to get hands-on with customers and create even closer engagement. Klarna’s first UK all-immersive store will be popping up in London’s Covent Garden, with a private
VIP launch party, before opening its doors open to the public on 5 June 2019 for a week of daily-themed, high-octane fashion and lifestyle events including free refreshments and entertainment. The double storey pop-up will showcase an appealing mix of fashion, beauty, sports, interiors and technology and feature brands such as ASOS, Beauty Bay, Cambridge Satchel Company, Finery, Schuh and Swoon. Designed to be a totally visual, ‘feast for the eyes’, with quirky, cool and amusing displays. The Klarna pop-up brings your digital shopping experience to life, featuring many brands and products, previously only available online. As you move around the pop-up you’ll definitely spot retailers you’ve heard of and some that maybe you haven’t. Klarna believes this is part of the joy of shopping; stumbling upon a hidden gem, unearthing a new brand and finding clothes that help you be you. Alongside a journey of discovery, there will be styling by industry experts, free beauty treatments and exclusive ticketed events in collaboration with some of the UK’s biggest brands. Tickets will be available free of charge in the week prior to the event.

www.klarna.com