Absolut collaborates with Kitty Joseph 

 

Absolut has announced a collaboration with emerging fashion designer Kitty Joseph to create an original, three piece capsule collection and accessories inspired by the new limited edition bottle, Absolut Originality. The limited edition features four million individually designed bottles, each made into a one-of-a-kind work of art with a drop of cobalt blue infused into the molten glass during production. Inspired by the design cues of Absolut Originality, Kitty’s collection features diffusions of the signature Absolut cobalt blue created through a process which involves hand painting dyes onto wet paper and then printing directly onto fabrics. The three looks tell the Absolut Originality story, following the liquid as it drops, flows and settles in the bottle. Her Absolut Originality collection is showcased in a short film directed by Rohan Wadham, starring New York based musician and dancer Njena Reddd Foxxx. The collection also features bespoke accessories including rings, earrings, bangles and glasses which feature infusions of cobalt blue. Consumers will be able to add their own drop of Originality through a new website addyourdrop.com. ABSOLUT originality is available nationwide priced £19.35.

 

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