Lingerie brand KewiBra set to launch 2014

 

Lingerie brand KewiBra is set to launch in the UK next June 2014. Designed to help women who suffer discomfort and pain in the shoulders and back from the weight of their breasts, KewiBra uses floating technology designed to lift a weight of 11.2lbs. The devices are engineered to use magnetic force to convert the downward force of the breasts to an upward force. The Kewi Bra automatically lifts all the weight of the breasts using a patent pending floating design. The KewiBra is available in cup sizes D – K. KewiBra is available to pre-order until December 10. The first 100 pre-orders will have an opportunity to participate in pre-launch product testing starting February 10, 2014. Samples with be available for media from January 19, 2014.