The Juicy Couture brand has announced the opening of new stores both in the US and globally, an expanding product line and other key strategic initiatives. A series of new concept Juicy Couture stores will be opened in the US and Canada beginning 2015. The new stores will be in key, high traffic locations such as New York, Los Angeles and Vancouver. The new locations will replace existing Juicy Couture stores in the US, which are being phased out. The brand will continue to expand upon its nearly 200 retail locations in key international markets, working closely with partners in Asia, Europe and the Middle East and another 127 stores and shop in shops are expected to open over the next five years in major cities across the globe. The Juicy Couture Black Label Collection, now available worldwide, is being expanded by ABG with new offerings in intimates, kidswear and footwear, with a focus on opening girl’s and intimates free standing shops internationally. Black Label is the premium Juicy Couture collection for the global generation that values being fashion forward. It is internationally identified as the confident ‘It Girl’ casual luxury lifestyle brand. The global Juicy Couture Black Label Collection also will be strengthened and enhanced through blue chip partnerships with Elizabeth Arden (fragrance), Steve Madden (footwear), Movado (watches), Safilo (eyewear) Contour (tech accessories) and Swimwear Anywhere (swimwear). ABG is re-launching JuicyCouture.com, the global e-commerce and brand site to offer consumers around the world greater access to the Juicy Couture Black Label Collection.

www.juicycouture.com
@juicycouture