John Lewis joins schedule for London Collections: Men

 

John Lewis has announced that it will join the British Fashion Council’s menswear initiative London Collections: Men events schedule this June. The department store will also become an official supplier for this major menswear showcase, which celebrates the creative and commercial importance of British menswear, and will preview its SS14 John Lewis & Co range on June 15. The private label range is inspired by the great British tradition of exploration and adventure.