John Frieda and Bioré have announced that Halpern will act as a new agency partner. The new partnership officially commenced on 1^st January 2019 and marks both brand’s conscious effort to implement change. Japanese beauty group KAO own both brands and sees 2019 as an opportunity to transform how it markets and communicates the power of both the John Frieda and Bioré brands.

Halpern was originally contacted by the KAO team following the success of its work with a number of start-up beauty businesses, showcasing its ability to further develop existing, established brands and also build new brands with original, innovative thinking.

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