Jewellery & Watch Show Birmingham collaborates with The Houlden Group to launch design competition 

 

The Jewellery & Watch Show Birmingham, organised by i2i Events, is launching an exclusive jewellery design competition in conjunction with jewellery buying group, The Houlden Group. The 2014 Bridal Design of the Year competition is the first of its kind, giving Jewellery & Watch Show Birmingham exhibitors the chance to have one of their designs sold through The Houlden Group’s network of stores. The competition is open to all designers and manufacturers who are exhibiting at the Jewellery & Watch Show Birmingham and entrants are being asked to design an engagement and wedding ring set which will be exclusively supplied to The Houlden Group for one year. There are two categories of entries, the first for rings with a retail price of £1,500 to £3,000 and the second for pieces priced between £3,000 and £5,000. All designs are required to be commercially viable and must work on a 2.3% mark-up including VAT.  They must also be diamond set and made in either 18ct yellow gold or platinum. The final deadline for submissions is December 6. All entries will be displayed online and the finalists will be displayed at the Jewellery & Watch Show Birmingham in February 2014. The entries will be judged by all Houlden Group members and there will be five overall winners, three in the first category and two in the second. The overall winners of the competition will be unveiled on the catwalk at the Jewellery & Watch Show Birmingham on February 3, during a champagne reception.