Charity Jeans for Genes Day appoints CAN Associates

 

Charity Jeans for Genes Day has appointed CAN Associates to handle its PR activity. The agency’s remit also includes managing all press for their 2013 fashion and showbiz charity campaign. Jeans for Genes Day raises money for Genetic Disorders UK and aims to change the world for children with genetic disorders. Jeans for Genes Day is an annual fundraising event that asks the British public, children and adults alike to wear their jeans for the day and make a £1 / £2 donation. The next event, scheduled September 20, will have a variety of celebrity supporters (to be announced shortly) who will be supporting the charity by modelling their exclusive Jeans for Genes Day 2013 charity t-shirt which goes on sale to the public on June 10.