British fashion house Jacques Vert Group has appointed Publicasity to handle its consumer and trade PR, social media and influencer outreach. The agency will deliver campaigns focused on positioning the group’s brands including: Jacques Vert, Planet, Precis Petite, Minuet Petite, Windsmoor, Kaliko, Eastex and Dash. Publicasity will also support and promote Jacques Vert Group’s CSR initiatives, designer collaborations and media partnerships. To kick off the partnership, Publicasity will support its spring / summer 2014 all dressed up campaign; a combination of in-store events and online content to help women create a look which will make them feel fabulous. In addition, Publicasity will promote the launch of Jacques Vert’s new collaborations with former Bellville Sassoon designer Lorcan Mullany and Rachel Trevor-Morgan, milliner to the H.M. The Queen. The Designer Collaborations will launch exclusively in eight stores and online at jacques-vert.co.uk on May 24.

www.jacquesvertgroup.com
@JacquesVert