Fashion brand Jack Wills has formed a team of British fitness, fashion influencers and athletes to launch its new Sport x Life campaign, promoting the importance of balancing fitness with wellbeing to form a harmonious lifestyle. It celebrates the new Jack Will’s athleisure collection, which is now in-store. From yoga enthusiast Emma Louise Connolly (pictured), ballet trained model Renee Stewart to British runner, Jodie Williams and boxer Dudley O’Shaughnessy, the statement campaign includes a 50 second film, showing the influencers working out and relaxing in the new collection. The Jack Wills Sport x Life collection is suited for all fitness activity from 5-a-side, to yoga, spinning, strength work or sprints. With an on-going commitment to best production practices, Jack Wills remains dedicated to producing long lasting, fit for purpose clothing. As part of The Fabric of Jack, the technical clothing in this range has been sourced from P&R Texteis, the Portuguese partner that specialises in technical sportswear.

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