Italian hair brand OWAY has announced its launch in the UK. The collection of multisensorial hair care treatments, colour and styling products are made from naturally derived ingredients grown, harvested and developed on a unique, biodynamic eco farm in the hills of Bologna, Italy. Green chemistry is used to distil essential oils and develop pure, micronised extracts and hydrolates. All ingredients are devoid of toxic or aggressive agents, packaged in 100% recyclable & reusable materials and sourced only from fair trade networks.

www.oway.co.uk
@OwayUk