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Iris Apfel revealed as the new face of Magnum’s campaign #TrueToPleasure
Magnum, the world’s authority on pleasure, today announced its most playful collaboration yet with style icon, businesswoman and modern-day muse, Iris Apfel. To launch its #TrueToPleasure campaign and inspire people to be true to what brings them true pleasure, Iris stars in vivid, bold and colourful stills shot by the inimitable Mert Alas & Marcus Piggott and two short films, directed by Martin Werner.
