Indie Beauty Media Group (IBMG) appoints Kilpatrick
Kilpatrick has been appointed to represent the UK media communications for the Indie Beauty Media Group (IBMG), the producers of the Indie Beauty Expo. Kilpatrick’s strategy will be focused on promoting the second London Indie Beauty Expo (IBE) on the 23rd and 24th October, and the exclusive Innovation Showcase in September.
The Indie Beauty Expo provides a platform that showcases and celebrates independent beauty brands and the entrepreneurs behind them. Indie brands are among the fastest growing product categories and have become a ‘must have’ in almost every retailer’s collection. Founded by celebrity esthetician, Jillian Wright and entrepreneur, Nader Naeymi-Rad, the exhibition was established to help the fast-growing category of indie brands connect to buyers, press, consumers and investors. Jillian had been unsatisfied with the options available to market her own brand and worked to create her own platform to amplify like-minded businesses. The Indie Beauty Expo is now celebrating its fourth year in business and proudly raises the profiles of market-ready indie brands.