Ideal World has announced the launch of Skinn by Dimitri James. This Californian skincare and cosmetics brand is the brainchild of industry veteran Dimitri James who has over 20 years of experience in the industry. He developed the brand out of a desire to create quality products for women that didn’t just look good but also work. Skinn treatments and colour cosmetics are full of actives, yet devoid of unnecessary water, fillers, or excess packaging to ensure the highest quality possible. Some of the products in the range include Hollywood Lip Palette (£14.99), Plasma Fusion Nourishing Serum Foundation (£34.99), Neck Armour Leave-On Mask (£29.99), Orchid Gel Canvas Ready Primer (£20) and Collagenesis Lipid Infusion (£29.99).

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