I2i Events to re-brand its Jewellery Show portfolio

 

Jewellery trade shows, The Jewellery Show Birmingham and The Jewellery Show London, organised by i2i Events Group, are to be re-branded as Jewellery & Watch Show Birmingham and Jewellery & Watch Show London in order to reflect the growing importance of the watch sector. As a result of the re-brand there will be an increased prominence of watches on site at both events with watches also used on the catwalk in the marketing campaign in the run up to the shows. A Jewellery Show panel of experts and influential industry leaders is also currently being recruited to give advice on the content and direction for the two shows, with more details set to be unveiled in due course. The Jewellery & Watch Show Birmingham takes place at Birmingham’s NEC from February 2-6, 2014 while The Jewellery & Watch Show London will be held at London’s iconic Somerset House on from June 1-2, 2014.

 

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