Watch brand HyperGrand makes UK debut with the launch of its 01 NATO Watch. The watch features the world’s first graphic printed NATO Strap, invented by the British military, and popularised when worn by Sean Connery in James Bond Goldfinger. The 01 NATO Watch debut collection includes 12 interchangeable strap designs and nine watch designs. Each watch is priced at £99 with additional straps retailing at £30. Additionally, HyperGrand has appointed Haddon PR to handle its PR activity.

www.hypergrand.com