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H&M unveils additions to its David Beckham Bodywear range
August 22 sees the launch of new David Beckham Bodywear pieces this autumn at H&M. The collection includes raglan-sleeve jerseys and henleys in athletic greys, alongside grey vests and a three-pack of grey trunks. Pyjamas are an essential for both loungewear and nightwear and this autumn there are ribbed pyjama bottoms, as well as drawstring jersey shorts and trousers. Coinciding with the new pieces will be a brand new campaign set in an old-style sports changing room. It marks the latest stage in David Beckham’s long-term collaboration with H&M. Centered on a core collection of bodywear pieces which are available all year round, the focus is on fit, fabric, comfort and style and the result of eighteen months of research to create a bodywear collection of new classics. David Beckham Bodywear is sold in the men’s departments of 2800 H&M stores worldwide in 49 countries, as well as online. David Beckham says “I love the heritage athletic style of the new pieces in my Bodywear collection at H&M. The vests, pyjama bottoms and raglan sleeve tops are already wardrobe favourites for me that I know I’ll wear all season long. It was great to shoot them in an old-fashioned East End changing room. It was like I had gone right back to my roots.”
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