H&M has announced an expansion of its long-term relationship with sporting and style icon David Beckham. For spring 2015, David will choose his favourite menswear pieces from the Modern Essentials collection at H&M, to create Modern Essentials selected by David Beckham. This new collaboration is a natural evolution of David’s relationship with H&M, and will allow men around the world to share in David’s globally recognised sense of style.
Modern Essentials selected by David Beckham will be celebrated with a campaign shot by the famous film director Marc Forster. David Beckham has also created a new bodywear spring collection for H&M. Both collections will be launched in stores and online worldwide on March 5. David Beckham comments: “I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M.”

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