Today sees the launch of H&M’s SS20 Conscious Exclusive collection. The collection brings together flamboyant evening gowns in midnight blue and sandy-hued tulle, taffeta and silk, as well as gauzy cobalt mosaic-print day dresses. Then, there is versatile statement shirting and tailoring in shades of cream and white. The collection boasts a host of sustainable processes, innovative fabrications, such as VEGEA , a vegan leather alternative and Circulose, made of used textiles, and a circular design philosophy that promises longevity. The SS20 Conscious Exclusive collection will be sold in selected stores and hm.com on 26th March 2020. Riviera stripes, balletic silhouettes and delicate ribbon embellishments conspire to create a charming, feminine collection. Key pieces include a floor-length, tiered, tulle recycled polyester ball gown; a recycled taffeta mini dress with pleated sleeves; an extravagant cold-
shoulder with tulle ruffles top made of RENU a recycled polyester made from clothes and fabrics; an easy, blue day dress with feminine ruffles made of CIRCULOSE, a natural material harvested from used textiles; a statement recycled taffeta blouse with embellished sleeves; and a relaxed linen-silk blazer.

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