H&M is to collaborate for a second time with the innovative Dutch brand Love Stories on a swimwear collection, that is just as beautifully designed as its previous lingerie offering. Developed by Love Stories’ pioneering founder, Marloes Hoedeman, and the in-house H&M design team, the Love Stories Swim Club x H&M collection will be sold in selected stores worldwide as well as on hm.com from 13th June. Candy-coated colours, romantic prints and superior, sporty cuts: the collection contains all the elements that made its whimsical lingerie collaboration such a success, but this time translated to swimwear. A palette of dusky pinks, vintage greens and tangerine prevails. Retro bandeau, triangle bikinis and off-the-shoulder swimsuits take inspiration from soft lingerie shapes; meanwhile wetsuit and belted one-pieces take their cues from traditional surfing styles. Summer accessories such as towels, sarongs, bags and loose beach tunics come in complementary soft animal prints and sophisticated monograms.

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