Hearst UK has announced the launch of their new digital engagement metric. Hearst UK, the leading premium publisher, has launched a new metric to demonstrate the engagement quality of digital branded content for its commercial partners. Hearst’s Engaged View Rate (EVR) will measure how many times the audience views a piece of content for more than 30 seconds and scroll to 75% or more of the page. EVR will ensure clients are provided with in-depth analysis of engagement levels, in addition to reach. EVR gives Hearst the ability to analyse live branded content performance metrics in order to apply real-time learnings to content going live throughout the campaign phases. This analysis can be utilised both during a campaign, and on all future campaigns, to maximise consumer experience and optimise engagement levels.

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