Hearst UK, the leading premium content and experience business, has announced the launch of The Nest, its in-house ideas and talent incubator programme, in China. Hearst UK launched The Nest in 2018, which runs at its headquarters in London twice a year. One programme offers ambitious internal candidates the opportunity to step out of their everyday roles, progress their careers and learn new skills, while the other supports and nurtures diverse external talent looking to break into the media industry. Both are given a chance to develop new business products and revenue streams. Following the success of The Nest in the UK, Hearst China will launch its own iteration as a four-week programme from September this year, with eight people being selected from over 500 applicants. The Nest China will coordinate closely with Julian Linley, Hearst UK’s Business Development Director, who devised and started The Nest in the UK.

The ‘Nesters’ will be given a brief based on a business interest or opportunity and will be mentored by experts from across Hearst, creating an environment that enables positive learning and development. The Nest aims to deepen candidates’ understanding of Hearst’s capabilities and provide them with a platform to progress their careers and acquire new skills. Participants in the programme will explore each area of new business development, including market insight, consumer research, product, branding, competitor landscape analysis, marketing, revenue and business planning, before pitching their final ideas to the Senior Leadership Team in the last week of the scheme.

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