Hearst UK acquires leading wellbeing and luxury watch brands from Telegraph Media Group
Hearst UK has agreed a deal with Telegraph Events to acquire Be:FIT, the UK’s largest and leading fitness and wellbeing festival for women, Salon QP, the UK’s premier luxury watch fair and QP Magazine, the UK’s leading luxury watch magazine. The deal is part of Hearst UK’s strategic commitment to grow and diversify revenues. Be:FIT, Salon QP and QP Magazine will join a portfolio of trusted brands and events targeting consumers interested in luxury and health & wellness from titles such as Women’s Health, Men’s Health, Esquire, Harper’s Bazaar and ELLE to events such as Esquire Townhouse, Cosmopolitan Self Made and Country Living Fairs. Hearst Live delivers over 100 events a year and continues to grow, with the Hearst Live team increasing in size by 30%. Last year, Hearst Live launched Bazaar at Work in November and has plans to launch the first Big Book Festival.
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